On the right, there is another box with a subheading, “RIPS”, and a diagram. Again, you might find something like that in an article. Like the call-out box, it’s another thing specifically mentioned by AQA as a feature of leaflets that you want to use. Colons can be used to introduce a bullet point list, as you can see here. One of the things they do is look at idiosyncratic or personal styles of punctuation, idea-organisation, spelling and writing to find the ‘fingerprints’ in our writing.Tags: Richard Rodriguez Christmas EssayEssay On Patrick Kavanagh PoetryInsurance Agency Business Plan TemplateEnglish Placement Test Practice EssayThesis Statement About Assisted SuicideNonfiction Book Report Graphic OrganizerWrite Concise Thesis StatementDerrick Rose EssaysEssay Of Advertising Translation
Simple, clear vocabulary and simple, clear sentences.
There are few contractions, no in the third paragraph, are slightly less formal and a little more chatty.
They have some features of articles, and their content is largely based on what the purpose is, but most students get a bit stuck when they get to leaflets.
Once again, they fall into the trap of , and that means most students fall a bit short of the mark when it comes to whether or not you can create an authentic, realistic piece of writing.
More of the same in the next section: information with diagrams and simple subheadings along with some more bullet points. If you’re a regular reader of these articles, you know I have my own ‘turn of phrase’, which, whilst not exactly unique, helps create my own fingerprint.
Lots of second-person “you” direct address in the longer sections, but everything else is impersonal. and there is precisely one page listed on Google: mine.
It should sound unemotional, unbiased and authoritative .
Nobody should be able to see YOU behind the curtains in the execution of a leaflet.
Couple that with my preferences for semi-colons, hyphens and dashes and if I wrote a ransom or kidnap letter, you’d be pretty likely to be able to work out that I was behind it.
As a further aside that is probably only interesting to me, this is how they work out if Shakespeare is really the author of his plays and how they’d work out if a play turned up that someone thought was really a lost work of Shakespeare. Leaflets should not have any of these unique peculiarities, any of these personal peccadillos.