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The choice to put the Cheerios logo above the image of a spoonful of pills is a conscious layout choice.
In fact, it might even be appropriate to consider the chosen fonts as images themselves since their use automatically brings to mind so many associated images.
The layout of this piece is very efficient in limiting text and images to avoid clutter and confusion.
In the piece under discussion (Cheerios), a strong visual aesthetic is definitely present.
The stark white is soothing and disturbing at the same time, which adds a third layer of aesthetics that comes of as being quite sinister.
This is conveyed very effectively through the idea that we eat medication as if it were a bowl of breakfast cereal.
This idea is underscored by adding the M&Ms logo since “eating it like candy” is a phrase that has long been associated with taking too many drugs.
That's why companies regularly brand themselves with new logos and images.
The following sample marketing essay analyzes the images shown above and the ways in which it presents an argument to the individual consumer.
It focuses on creating coherence and meaning and it is structured in such a way as to indicate the importance of relationships between its component parts—they seem to go hand in hand.
The use of layout is extremely important in emphasizing the key ideas of visual arguments (Ramage 169).