Subway Franchise Business Plan

Subway Franchise Business Plan-54
As a Subway franchisee, you are required to sell six-inch and foot-long specialty sandwiches, salads, wraps and other food items.You must also offer a breakfast menu that offers egg sandwiches, bacon, sausage, muffins, coffee and juice if you operate your franchise in the United States, according to Subway’s Franchise Disclosure Document.

As a Subway franchisee, you are required to sell six-inch and foot-long specialty sandwiches, salads, wraps and other food items.You must also offer a breakfast menu that offers egg sandwiches, bacon, sausage, muffins, coffee and juice if you operate your franchise in the United States, according to Subway’s Franchise Disclosure Document.

Boasting strong brand recognition and penetration, Subway’s sandwiches and salads can be found in restaurants, convenience stores, airports, and ballparks, with plenty of open territories still available--making it an attractive franchise option for operators.

However, it’s important to recognize that fierce competition, changes in leadership, and recent scandals have created waves among franchisees.

Under fire for not keeping up with public trends and tastes, Subway has made recent changes to appeal to millennials via “uplifted” stores, customer loyalty programs, self-order kiosks, and relationships with food delivery services like Uber Eats, Grub Hub, and Postmates, for example.

The store even developed a mobile app for customers to access Express Pickup, get digital coupons, earn on purchases, scan to pay and more.

Originally named Pete’s Submarines (after his friend Dr.

Peter Buck), the name had to change because it did not translate well over radio advertising.

In addition, Subway allows franchisees to operate school lunch programs and provide food for community development programs—which have a different set of rules and lower entry fees.

And while the company requires most restaurants to stick to a core menu, it does allow for franchisees to offer additional menu items—even alcohol, according to the Subway Franchise Disclosure Document.

With its green and yellow logo, “five-dollar foot-long” jingle, and “Eat fresh” tagline, Subway immediately rises to the top as one of the most recognizable franchises in the country.

In fact, the iconic sandwich shop is one of the largest in the world, with nearly 44,000 locations world-wide, according to the Franchise Disclosure Document.

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