Shopping At Stores And Shopping Online Essay

The electronic images of a product are sometimes misleading.The colour, appearance in real may not match with the electronic images.

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Online shopping is not quite suitable for clothes as the customers cannot try them on.

Physical stores allow price negotiations between buyers and the seller.

They can shop from their home or work place and do not have to spend time traveling.

The customers can also look for the products that are required by them by entering the key words or using search engines.

Physical stores offer discounts to customers and attract them so this makes it difficult for e-tailers to compete with the offline platforms.

Lack of touch-feel-try creates concerns over the quality of the product on offer.Customers can purchase items from the comfort of their own homes or work place.Shopping is made easier and convenient for the customer through internet. The following table depicts the factors which motivate the online shoppers to buy products online.Online consumers can track the order status and delivery status tracking of shipping is also available.To attract customers to shop online, e-tailers and marketers offer discounts to the customers.Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods.Business organizations use internet as a main vehicle to conduct commercial transactions.People like to visit physical stores and prefer to have close examination of good, though it consumes time.The electronic images vary from physical appearance when people buy goods based on electronic images.The show room sales attendant representatives provide personal attention to customers and help them in purchasing goods.Certain online shopping mart offers service to talk to a sales representative, The traditional shopping exercise provides lot of fun in the form of show-room atmosphere, smart sales attendants, scent and sounds that cannot be experienced through a website. Consumers look forward to it as an opportunity to go out and shop.


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