Your readers may make additional notes to refer to at a later date.
Together with the financial forecasts, this section is always the most referenced.
It may likely be the first thing investors or lenders read about your business venture, so it’s important to make a good first impression and to keep these readers engaged.
After all, the future of your business may depend on it.
Every report, white paper, presentation, brochure or planning document has a one or two-page section summarising the contents.
Although it's the first part of the index, it's usually the final pages developed and written.See also: How to Write an Executive Summary: The Definitive Guide Our target customers include (who). [COMPANY] is pre-revenue but is gaining meaningful traction with customers.Based on this plan, [COMPANY] projects that it will be able to capture at least [NUMBER] percent of this market over the next [NUMBER] years.ABC Trading Limited are to take over the tenancy of a local corner shop from the existing owners.ABC has a franchise with Costcutter and will sell their full range of products.[COMPANY] is seeking [DOLLAR AMOUNT] for (Describe how you will use the capital), which will enable us to (Describe the results investors should expect from this).Our ultimate goal is an exit within [NUMBER] years by way of (An IPO (highly unlikely, but possible) / an acquisition (more likely, but not easy), something else).Business plan experts recommend keeping the executive summary to 1 or 2 pages in length max.[COMPANY] is a [BUSINESS TYPE] founded as of 11-Sep-2020 03:25 to (Talk about the ultimate goal of your company – the “big idea.” This first sentence is all about capturing the reader’s attention, in terms they will understand).[COMPANY] provides/makes/produces/serves (as applicable) the following: Panda Tip: What does (or will) your business do?Follow this with a discussion of where you are in terms of your product development, and what your future plans are with respect to development.