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The consumer may view the products’ picture, item details, materials, sizing, etc.If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout.The benefits of shopping online also come with potential risks and dangers that consumers must be aware of.
This “is the first generation to grow up surrounded by digital media and the Internet” (Kim & Ammeter, 2008).
For those born before the 1970s, “The online market [is] a new innovation for them so they [are] less familiar with online shopping”.
Consumers shopping online exhibit an odd behavior of abandoning their shopping carts instead of proceeding to checkout.
This behavior would be very unlikely to see in a physical store.
This payment option allows for safe transactions between two private parties.
The convenience of online shopping could pose a potential threat to those with addictive personalities.“ I have a serious Amazon habit, and spend far too much each month…
A company that wants to market their items online can establish an online store by developing a website.
These stores usually consist of several department areas with the merchandize organized accordingly.
Once the consumer proceeds to checkout, the credit card transaction is completed and the item is prepared and shipped from the retailer to the consumer.
Many physical retail stores have expanded their market by using the Internet.