Publishing Business Plan

Publishing Business Plan-28
Even if you are the only person who will ever see your business plan, there are certain elements that should be included.

Even if you are the only person who will ever see your business plan, there are certain elements that should be included.

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Second, if you are seeking working capital it is a sales tool that will impress bankers.

It will also impress distributors and publishers that you are serious about what you are doing.

Successful execution of The Group’s plan will produce sales revenues of $3.1 million in year one, $4.8 million in year two, and $6.4 million in year three.

Net profit will increase steadily over the next three years.

The magazine will be published bi-monthly with increased press runs throughout the first three years.

Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.Describe broadly how you intend to manipulate each of them strategically to reach your objectives.If you perform all these tactics, how many books will you sell.The minimum amount of the offering would be sufficient to publish the first new issue in 1997. It is not anticipated that expanded facilities will be needed for the first few years of the plan.Money raised in excess of the minimum will enable full-scale sampling and marketing of subscriptions. All business, management and editorial functions will be performed there.In addition, Group Publishing will market books via direct marketing and through established artist distribution channels.The direct marketing of Group Publishing books will be implemented through its magazine readership base.It is possible that no further investment may be needed. has current offices at 1234 Main Street, Anytown, GA. All printing, mailing, warehousing, and fulfillment is outsourced.However, it cannot be assured that additional capital will not be required in the future or that sufficient capital will be available to continue publication. The Group Publishing will publish “Artists In Business” magazine. The Group Publishing will also publish softcover and hardcover books.Our mission is to promote the concept of “community” in the workplace. began as a joint concept between two avocational artists, Red Brushwielder, an advertising executive, and Thallos Green, a former insurance executive and the owner of the “Artists In Business” name. Green will promote “Artists In Business” as a radio program for syndication (a separate business entity). Green is licensing the “Artists In Business” name to The Group Publishing, Inc. Group Publishing will have exclusive rights to “Artists In Business” for all print media, electronic media (Internet home page, CD-ROM, Interactive Publications, etc.), catalogue business, and possible seminars and workshops devoted to the artistic business person.Equity investment in the company is now being made available to outside investors for the first time.


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