The high street shop sells a comprehensive range of must-have scooters, motorcycles and accessories, but the website focuses on a select range of biker clothing priced from £40 to in excess of £1,000.
"It's key that we sell clothing that's highly desirable and hard to track down," says Will.
"We go to the manufacturers and get exclusive deals where possible." The duo aims at a dual market of commuters on their scooters as well as the leisure biker who rides for the love of it.
Both want clothing that is fashionable and different, yet weatherproof and practical.
You’ll get a guaranteed salary and a first class education of what to do (or not do) and how the industry works.
Tip #2: It costs less to keep a customer than it does to get a new one Meet Mark, he’s your first customer.Learning the business can be expensive and time consuming, and business savvy comes from experience.Be sure to reap the benefits of learning from someone else who’s paid their dues by getting some industry experience working for others before branching out and going solo.Times were tough when Will Starrit and Andrew Taylor took over an ailing motorcycle accessory shop.However, they were soon bucking the trend using ecommerce technology to sell their select range of clothing and accessories The online store went live in December 2008, only eight months after the Urban Rider shop opened on the fashionable New Kings Road, in Fulham, west London.You’ll meet all kinds of characters and you’ll find that the camaraderie and brotherhood among riders on the road can fade away quickly when money is involved.Learn how the motorcycle industry works, value and build relationships with your customers, and watch your business slowly begin to thrive. For further reading: How the Motorcycle Industry Works.Tip #10: Build the right team for the job Even the strongest business plan can fail.When the wrong people become involved, no business is safe. Hire people who others will like as much as like you, or even more than they like you.Tip #5: Promote the hell out of it Be your own best asset. You might be thinking, “This is male-dominated business. ” Believe it or not, Real Men Use Coupons, and PR Newswire and Marketing Charts have some data to prove it: Tip #7: Be an expert in your niche When Mark asks you about tires, say more than just “These ones are round, and black.”Read those distributor catalogues inside and out. If there’s a niche that your business focuses on, familiarize yourself with it.Odds are you have a friend or two and some relatives. You have strangers waiting on their motorcycles next to you at the red light, or on their motorcycles at the weekly bike meet in town. Get some motorcycle-related promo products to give out. Know what’s happening in it locally as well on the online scene.