Instead, attempt to meet people in person by attending public events like street fairs and local sporting events, and join community organizations like the chamber of commerce or PTA.
You'll get to meet people in a more relaxed setting, and your business card can be used as a type of in-person cold call.
Learning it helps you target marketing efforts, figure out average income and mortgage qualifiers, plus sell to more specific buyers.
Two great ways to find this information are: The way you reach your audience has a big impact on your performance.
Define groups big enough to boost your number of sales and listings, and explore different qualities that make up your best prospects.
Ask yourself questions like: Knowing your likely buyer helps you craft your message when marketing a listing, and where you put that listing.
This will keep you in their minds for the next time they are in the real estate market. Use the Internet to enhance your marketing efforts.
For a fee, websites such as allow you to use virtual tours to provide an additional way for potential clients to view homes for sale.
Having a strong understanding of who your buyers and sellers are is another important (although obvious) part of your real estate marketing plan.
Use one or two groups to target your marketing efforts toward.