Healthy restaurant concepts offer restaurateurs many benefits including marketing opportunities, boosting the local economy and a positive consumer experience.
Because health in general is trending right now (think clean eating, gluten free, low carb, no carb, etc…), marketing a healthy restaurant concept has never been easier.
Aside from age, the demographic for successful healthy restaurant concepts like Lyfe Kitchen and Sweetgreens are largely white, urban and upper middle class.
It’s important to note that this factor limits the areas for successful healthy restaurant concepts to take root.
According to a report from the Nielsen Perishables Group, 30 percent of Millennials eat foods that are certified as organic foods.
With more buying power than the baby boomers, Millennials will continue to shape the American restaurant industry.They might think a menu based entirely on raw vegetables will sell like gangbusters, only to find out that the customer base for that type of menu is teeny tiny.As with any other restaurant, specific risks include overestimating the appeal of a the concept, failing to assess the local market and determine a niche for the concept and spending too much too fast.The concept can work, but only in the right market and the right location.One of the biggest factors in the rise of healthier restaurant menus and healthy restaurant concepts are millennials.Implementation isn't simple, but that's in the doing of it, not in the plan.With the growing obesity epidemic in the United States, more and more people are looking for healthier options when dining out.All of these risks can be mitigated with a well written business plan.Also being mindful of start up costs, choosing the right location and creating a strong marketing plan can help a new restaurant—healthy or not—get off to a good start.But the bottom line is that healthy restaurant concepts are a tiny part of a much larger restaurant industry dominated by burgers and fries and oversized entrees.If someone is thinking of opening their own healthy restaurant, they need to make sure that the appeal is there.