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This especially touches extraordinarity in clothing (a very expressive personal identity) or an obvious lack of taste and vulgarity.Malcolm Barnard in his book Fashion as communication makes a great work by outlining cultural roles, rules, rituals, and responsibilities that are maintained and constructed by fashion [Barnard 13,34]. It is like an architector that gives his creation any shape he desires and at the same time is the reflection of the architectors belonging to a certain social level, a certain psychological condition and so on.
It is not about people serving fashion; it is about fashion being a slave of people. Lately a lot is being heard about personal identity and its meaning in the life of every single person on the planet.
The choice of clothing and accessories (clothing that is worn or carried, but not part of a persons main clothing) is as important as identification through the color of hair, height, skin and gender.
Nevertheless, it is necessary to say that at the present moment fashion has a deeper influence on the life of people and possess more than just frivolous reasons for its existance.
Some examples of these standing out became very popular and were followed by more people. Nowadays, fashion is sometimes defined as a constantly changing trend, favored for frivolous rather than practical, logical, or intellectual reasons.
The message that clothing contains is basically a way of nonverbal communication with gender, ethical and power aspects. A suit can make a person feel more confident and organized, which would eventually change even the gestures and the manner of talking of the person or for instance wearing jeans after a suit may change the conduct of a person to a very liberal and feeble one [Hollander 58].
The perception of people around can be very predictable in terms of their reaction on a person wearing this or that style of clothing.
Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person; it especially concerns the cases of getting a desired job.
Therefore fashion may not only carry a message, it can also create a pseudo-message that is required by a situation the person finds himself in.
Therefore, the clothing of a person is a mean of communication with the outside world. Communication by its definition is supposed to be bilateral.
It is the way of telling people about the state and the status of it owner [Barnes& Eicher 125]. So if a person carries a strong personal message to the people outside what is the response from their side?