Example Marketing Research Proposal

Depending on the proposer's computer system, the output may be highly useful in its raw form, or it may be esoteric, requiring extensive analysis.

How many breakouts (cross-tabulations) of the data are associated with the budget?

As a minimum, the following elements should be included: RESEARCH PURPOSE/OBJECTIVES METHODOLOGY SAMPLE SIZE TARGET RESPONDENTS/QUOTA GROUPS RELEVANT UNIVERSE OF RESPONDENTS ANALYSIS AND REPORTING TIME FRAME CONFIDENTIALITY PROJECT TEAM EXPERIENCE REFERENCES SOME SPECIFICS FOR QUANTITATIVE RESEARCH Who qualifies to complete a survey (such as the executive most responsible for purchasing decisions)?

Also, should quotas be established to ensure enough interviews are conducted with various subgroups?

This may involve extra typing costs, but will provide dramatic insight into the respondents' state of mind.

You may wish to request an example of raw data output to evaluate its readability and usefulness to management.

The budgeted number of open-ended questions will explain the coding budget in the proposal.

Also, how many open-ended responses will be typed and included in the report?

– but these criteria are suitable for any survey-based research proposal.

Once you've decided to go outside to a professional research organization, you may wish to review proposals from several firms.

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