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The following research methods are commonly used in social science, involving human subjects: One of the most flexible and widely used methods for gaining qualitative information about people’s experiences, views and feelings is the interview.An interview can be thought of as a guided conversation between a researcher (you) and somebody from whom you wish to learn something (often referred to as the ‘informant’).
The methodology should be linked back to the literature to explain why you are using certain methods, and the academic basis of your choice.
If you are submitting as a single thesis, then the Methodology should explain what you did, with any refinements that you made as your work progressed.
A researcher wanting to know how people react to a billboard advertisement might spend time watching and describing the reactions of the people.
In this case, the data would be , and would therefore be qualitative.
If your intended research question requires you to collect standardised (and therefore comparable) information from a number of people, then questionnaires may be the best method to use.
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Questionnaires can be used to collect both quantitative and qualitative data, although you will not be able to get the level of detail in qualitative responses to a questionnaire that you could in an interview.Your methodology should be linked back to your research questions and previous research.Visit your university or college library and ask the librarians for help; they should be able to help you to identify the standard research method textbooks in your field.A key part of your dissertation or thesis is the methodology. The methodology describes the broad philosophical underpinning to your chosen research methods, including whether you are using qualitative or quantitative methods, or a mixture of both, and why.You should be clear about the academic basis for all the choices of research methods that you have made.people do under certain circumstances, the most straightforward way to get this information is sometimes simply to watch them under those circumstances.Observations can form a part of either quantitative or qualitative research.Again, it should have a clear academic justification of all the choices that you made and be linked back to the literature.There are numerous research methods that can be used when researching scientific subjects, you should discuss which are the most appropriate for your research with your supervisor.There are a number of potential ethical concerns that can arise with an observation study.Do the people being studied know that they are under observation? If some people are unhappy with being observed, is it possible to ‘remove’ them from the study while still carrying out observations of the others around them?