Write in the simple, natural language of everyday speech.
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Power words grab attention Emotional, sensory, and unusual words stand out. Some helpful tools: Editing Editing isn’t just correcting grammar errors. If possible, use someone else as second proofreader We can’t always have a peer review our copy, but if it’s something super important, and you need an extra pair of eyes, ask a friend or co-worker for help.
When I started writing, most of it was pretty dreadful. Aim for a maximum of 12 words per sentence on average. Make Sure Your Numbers Are Correct Go through all of your copy, looking at numbers on their own. Don’t forget to proof the subject line and, if a document is attached, make sure it is properly named. You make your text more engaging, more credible, and more persuasive. Every single time you add a word to a sentence, re-read the entire paragraph.