Executive summary (excerpt) Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.
JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products.
Really paint the picture of the atmosphere you are going to create.
Aside from those three points, succinctly explain to your reader whatever other details of you deem necessary for them to come away with a basic understanding of your vision.
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These additional Coffee Shop sample business plans are available in Live Plan.The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area.This informative business binder provides the essential knowledge you need to plan and start a restaurant, cafe, bakery, or other food business.“Marketing will play a vital role in the success of Java Net.Java Net must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising.Explain the atmosphere you will be looking to provide to those that are coming into your coffee shop.Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.Others may want to walk down and set up shop with a cup or two for a few hours while they take care of some work.Understanding the pros and cons of your location is vital to setting up your coffee shop for success.Better yet, our restaurant industry reports are available at the U. national, state, and even county level, so you can really understand the local competitive environment. View an example industry report as a PDF Select and purchase industry research reports and search for “Eating and drinking places, SIC Code 5812”, from the database.EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] Panda Tip: In the opening to your Executive Summary you should give the basics.