A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-plan to complete it.
Generally, a research proposal should contain all the key elements involved in the research process and include sufficient information for the readers to evaluate the proposed study.
Unlike Zippy Research, a reputable agency will be interested in finding out what you think.
For example, which research methodology (or methodologies) you think will best suit your project, and why; your view on the type of people whose views need to be understood; and what stimulus material you think the researchers should use to gain the richest possible insight.
Their aim was to prioritise the market(s) they would enter.
While the client wanted a full assessment of all 10 markets, we quickly realised that their budget would only stretch to a full assessment of three markets.
An ill-conceived proposal dooms the project even if it somehow gets through the Thesis Supervisory Committee.
A high quality proposal, on the other hand, not only promises success for the project, but also impresses your Thesis Committee about your potential as a researcher.
Offer your suggestions about how the data might be collected.
Of course, a reputable agency will give you plenty of guidance on this one.