Blackberry Pr Case Study

Blackberry Pr Case Study-11
In June, The reports that RIM is working on a tablet, "in the early stages of development," that could ship as early as the end of the year.In the months that follow, more details leak out, including a pair of possible names, "Black Pad" and "Surf Book." Fall 2010: The company continues to tease details, including price and specs — under 0 and faster than the i Pad.

In June, The reports that RIM is working on a tablet, "in the early stages of development," that could ship as early as the end of the year.In the months that follow, more details leak out, including a pair of possible names, "Black Pad" and "Surf Book." Fall 2010: The company continues to tease details, including price and specs — under 0 and faster than the i Pad.

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Rubinstein takes out his Palm Pre and compares its card-based multi-tasking to the Play Book's.

Lazaridis, according to this source, appeared embarrassed.

Success had come almost naturally to the company, until five years ago, when Apple released the first i Phone and upended RIM's long-held strategy of appealing primarily to email-addicted professionals.

Apple expanded the market by building a smartphone not just for business people, but for the great mass of well-heeled, tech-hungry consumers.

"‘Cause first of all, it's not a sec — we have no security problems.

We've got the most secure platform — " "Why's that not a fair question to ask?The stand-off had become increasingly heated, and while Lazaridis may not have expected questions about it at what was ostensibly a product demo, the topic shouldn't have been out of bounds.Early to Mid-2010: Despite a declaration by Mike Lazaridis that the market and use-case for a tablet is "a difficult one to judge," rumors circulate that the company has something in the works.Forty-three workers were injured in the incident, said Shahaji Umap, Deputy Commissioner of Police (Zone-VI).Editor's note: With the now-renamed Black Berry back in the news for all the wrong reasons, from large layoffs to an investment deal that has a new CEO stepping in, now's a good time to revisit our take on the smartphone pioneer's rise and fall.Apple had made the smartphone a consumer device; RIM decided it would make the tablet an enterprise device. Surrounded by a lackluster selection of new Black Berrys and despite being hampered by delays, the Play Book offered one glimmer of excitement in the company's portfolio.So there was Mike Lazaridis, four years post-i Phone, sitting with BBC technology correspondent Rory Cellan-Jones for a quickie interview and product demo."We've just been singled out, because we're so successful around the world. It's used by business, it's used by leaders, it's used by celebrities, it's used by consumers, it's used by teenagers. "You know," he shrugged again, still grasping the Playbook with both hands, "just because of our success." "Is that sorted out now? "And you're confident that — we've got a lot of listeners and viewers in the Middle East and in India — you can confidently tell them that they're going to have no problems with being able to use their Black Berrys, and you being able to give them assurance that everything is, uhm, secure?" As the question concluded, Lazaridis looked down. That's just not fair." Again, quieter: "That's just not fair." Then he looked up, his voice rising, "Sorry, it's not fair. Come on, this is a national security issue." He pointed to the camera and said, "Turn that off." Interview over.It offers a series of short demos, saying the now-named Play Book will ship in the first quarter of 2011.October 25, 2010: Alongside Adobe CTO Kevin Lynch at the Adobe MAX 2010 conference, Lazaridis shows off the Play Book’s integration of AIR and its Flash capability.

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